About Us

Gary Ruben's company, ATG Stores, was acquired by Lowes in 2012. Through this experience Gary developed an expertise in ecommerce, online advertising, and business growth. Since then, Gary has made it his goal to give back towards other innovators and entrepreneurs through the Start It Labs platform.



"Gary is an authentic individual who cares about the companies with which he works. As an entrepreneur himself, he's able to offer hard-earned insights to the companies he invests in, and genuinely wants to see the founders he partners with grow and succeed."     ~ Bryan Copley, CityBldr



Beyond the Surface with Alonso Chehade. This podcast talks about Gary's life's highs and lows, his passion for education, the valuable lessons he learned during his journey to building a $120 million dollar business, and why he recently decided to go back to school to get a college degree.

013 - Life Before and After Building a $120M Business with Gary Rubens
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Listen in to a podcast interview with Gary Rubens, Joe Wallin, and Mike Schneider as they discuss the startup world and Gary's mission to bring awareness to the causes he is most passionate about.

Gary Rubens Interview - Angel Investor
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Press Release

Q&A: Why this Seattle angel investor made 50 deals in the last 18 months

Gary Rubens may not be running his own startup anymore, but the man is certainly keeping busy.


The veteran Seattle entrepreneur has been on an investing mission as of late, making 50 early stage deals in just the past 18 months through his investment arm, Start It Labs.


Our Team

Gary Rubens
Chanel Colinares

President & Founder

Gary is a Private Investor and Entrepreneur based in the Seattle area.  With a diverse 25 years of experience in launching startups, business acquisition, commercial real estate investing and running large scale businesses, Gary is rich with insights, growth and business strategies.  Gary was President/CEO of Architectural Details, Lighting Universe and ATG Stores, as well as a VP for Lowe’s. Most recently, Gary’s acquired start up i1 Biometrics provides sensored products for the sporting goods industry, helping to identify head injuries and trauma.  Gary views everyday as a new opportunity to change the world in some way, his goal is to be a positive and inspiring addition to people’s lives.

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Chanel serves as the point of contact for Start It Labs, managing administrative operations on a daily basis. She is an expert at customer care and offers her own unique perspective to the Start It Labs investment philosophy.


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Early Stage Investing & Supporter of the Entrepreneurial Eco Systems.